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The World's Leading Memory Brand
Founded in May 2001, ADATA Technology Co., Ltd.
is committed to providing top-notch memory solutions that enrich the customer’s
digital life. The company’s dedication to integrity and professionalism has made
ADATA the leading memory brand with the most award-winning product designs. Backed
by technical expertise, state-of-the-art manufacturing facilities, and premium
customer service, ADATA offers complete memory solutions including DRAM modules,
USB flash drives, memory cards, solid state drives and portable hard drives.
ADATA understands that professionalism and
innovation, as well as the value of its products and services, drive a company’s
competitiveness in the market. ADATA’s devotion to quality requires performing
at the highest standards as they relate to ID design, purchasing and
supply-chain management (raw materials), manufacturing processes, quality
control and testing. Through constant innovation and development of products
that exceed customer expectations, ADATA has won many of the most recognized
international awards including the National Silver Award of Excellence in
Taiwan, Japan’s G-MARK (Good Design Award), CES Innovations Award in the U.S.,
the iF Design award, and the red dot design award in Germany.
A Young Enterprise with Remarkable Growth
Starting in 2001 with only 20 employees, ADATA
was from the very beginning a small company with big dreams. The company’s
commitment to becoming a worldwide leader in providing DRAM memory and Flash
application products led to ADATA distinguishing itself from the competition by
its commitment to professionalism, industry know-how and eye-catching product
designs. ADATA operates with passion
and energy, governed by extraordinary corporate values that serve as the
foundation for the company’s success. These values include integrity, fairness,
honesty, perseverance, ingenuity, harmony, love and innovation.
Perfection through Non-stop Improvement
Despite these impressive achievements, ADATA’s
management team is determined to outperform itself. In 2010, ADATA began the
process of rebuilding its brand, adopting the hummingbird as its corporate icon
and an auxiliary symbol of ADATA’s corporate culture in order to effectively
enhance its competitiveness in the international marketplace, as well as to
prepare the company for the next decade. The hummingbird
logo conveys a more modern design that represents consistency, while retaining
the foundation of ADATA’s technical background with the traditional corporate
color in blue. The hummingbird incorporates key design elements that reflect
ADATA’s culture, vision for the future and their commitment to becoming a global
brand. The hummingbird’s agility suggests that ADATA is highly responsive to
market and consumer demands; its swiftness demonstrates leading innovation and
productivity in the industry; its exploring nature signifies ADATA’s
determination to pursue all possibilities; the color and modern design reflect
the exciting and dynamic characteristics of the ADATA brand.
Strong Commitment to Corporate Social
Responsibility
Realizing the need for social responsibility,
ADATA takes extra care in the selection of key memory components, complying with
stringent manufacturing specifications and quality inspection processes. ADATA
has received ISO14001 certification on environmental management and the EU
Restriction of Hazardous Substances (RoHS) directive. These measures demonstrate
ADATA’s dedication to providing the safest, most efficient, stable and
compatible high-performance memory products. The company’s steadfastness to
corporate social responsibility (CSR) is crucial at a time when ADATA is
pursuing rapid growth, thus placing equal emphasis on both protecting our earth
and remaining a green enterprise.
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